Anthony Aiden Opticians
View of shop's storefront and awnings
THE CHALLENGE: Creating a new identity for the rebranding of the 25-year-old Myoptics to Anthony Aiden Opticians. This East Village institution was already well-established and well-loved in the neighborhood. With this area's constant gentrification - who wants to stand out as a new addition?
Anthony Aiden's double "A" icon
THE CONCEPT: An "iconic" look to convey they are still part of "Old New York". This logo stamp subtly create two eyes and brows, highlighting the shop's main feature at a glance. Responsible for all awnings, indoor/outdoor signage. Lens-clothes were patterned with the double A logo, "aa" stickers were stuck to outgoing packages. The tiniest temple pieces of their signature eyewear bore the "AA" logo.
Coffee cup sleeve and shopping bag designs
THE STRATEGY: Every visitor at the shop walked out with either a bag, a business-card or an embossed leather case all with the "aa" logo. Created coffee cup-sleeves dispensed with every cup from the neighboring coffee shop. Literally, the logo was carried throughout the neighborhood. This all helped to gain super recognition for this simple logo. It quickly became a new classic.
Web site design. Click here to view the full site
Commercial design for Anthony Aiden. Click above to play.
COMMERCIAL DESIGN: Served as art director + production designer for this sexy, funny commercial to be used a marketing tool. By launching it on fashion blogs and various social media it drew traffic to their own site. Also created a "teaser" version of the film to display on a loop in the shop's St. Marks storefront. With a sign and QR code prompting viewers to see the full "too-hot" version on their site, it created a buzz.